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Michele Klich Wayte

Michele Wayte

Professor of Marketing

Dr. Michele Klich Wayte is an active researcher, author, and presenter, continuing to hone her skills and expand her knowledge of marketing and social entrepreneurship so that she can prepare marketing students to be effective, thoughtful, and knowledgeable professionals. She joined the faculty in 2011 as a professor of marketing, excited to teach in Chicago and at a university that values faith and multiculturalism.

“Class discussions are so enriched by the many experiences and insights that students share with each other,” she says. “Last year I had many students from all around the world in my international marketing class, and some of our American students had already studied abroad. What is the new Starbucks in Stockholm like? Our Swedish students know! That really brought the course to life.”

Professor Wayte’s backgrounds in psychology and communication bring a unique perspective to her courses, and she is able to help her students learn valuable lessons about consumer beliefs, attitudes, and behaviors through community research projects. “I use a lot of active learning methods so students can learn how to explore, discover, and create knowledge on their own,” she says.

She is also active in events to prepare students to enter the job market. Along with sponsoring students during internships, Professor Wayte participates in the Mock Interview Day and Etiquette Dinner organized by the Career Development and Internships Office for graduating seniors. Her students also gain valuable networking opportunities at events like an Issues in U.S. and Scandinavian Business forum, held on North Park’s campus and partially organized by international marketing students. “Creative, data-driven, results-oriented marketing graduates with some job experience are always in demand,” she says.

Professor Wayte is designing new courses to keep marketing and business students up-to-date on the innovations and trends in the industry, including digital marketing and social entrepreneurship. This field is of particular interest to both Professor Wayte and students that are drawn to the new undergraduate degree in nonprofit management. “Through the teaching of social entrepreneurship, students see that business can be a powerful tool for good,” she says. “Social entrepreneurs are very inspiring—they build businesses to solve social, economic, and environmental problems around the world.”

Professor Wayte is a member of Phi Beta Kappa, the American Marketing Association, the Social Enterprise Alliance, and the National Association of Professional Women.

Education

  • PhD, Communication, Purdue University
  • MA, Clinical Psychology, DePaul University
  • BA, Clinical Psychology and Mass Communication

"Creative, data-driven, results-oriented marketing graduates with some job experience are always in demand."