Healthcare Management
The SBNM's certificate programs are designed for professionals who wish to sharpen their skills and knowledge in a specific content area in a short, cost-effective manner.
Certificate programs may be completed in 6-12 months, and all certificate courses may be applied to any of the SBNM's graduate degrees. Students pursue certificate programs for a variety of reasons, including:
- to acquire more advanced knowledge and update existing skills
- to augment their SBNM degree with an area of specialization
- to facilitate a career transition to a new field
Certificate in Healthcare Management
The healthcare industry presents managers with some of the most complex challenges faced in business. From a societal perspective, no industry is more directly associated with quality of life issues. From a business perspective, few industries are under greater financial constraints or more complex regulatory restrictions. The certifcicate in healthcare management provides an analysis of the current issues, trends, and challenges facing the industry, and a framework for effective management practice across key functional areas.
The certificate may be completed entirely face-to-face, or with a combination of online and face-ot-face courses.
Key Topics
- Financial concepts and strategies unique to healthcare
- Marketing practicies applicable to a variety of healthcare environments
- Economic, socila, political, and ethical issues affecting the healthcare industry
- Best practicies as related to assessment of performance
Key Takeaways
- Learn how to effectively manage change and indentify new opportunities within healthcare
- Develop strategies and techniques for achieving fiscal accountability
- Understand the major components of and learn how to develop a marketing plan for a healthcare organizations
- Develop a framework and measures for evaluating organizational performance
Courses
- SBNM 5250 Healthcare Economics and Finance
- SBNM 5510 Principles of Healthcare Management
- SBNM 5520 Management and Marketing of Services
- SBNM 5680 Nonprofit Marketing Analysis and Consumer Behavior
- SBNM 5780 Measuring Outcomes and Assessment