Marketing
The SBNM's certificate programs are designed for professionals who wish to sharpen their skills and knowledge in a specific content area in a short, cost-effective manner.
Certificate programs may be completed in 6-12 months, and all certificate courses may be applied to any of the SBNM's graduate degrees. Students pursue certificate programs for a variety of reasons, including:
- to acquire more advanced knowledge and update existing skills
- to augment their SBNM degree with an area of specialization
- to facilitate a career transition to a new field
Certificate in Marketing Management
Global advances in technology combined with increasingly competitive markets are dramatically shaping the practice of marketing, requiring that professionals possess advanced skills and a strong understanding of marketing strategy and tactics. The certificate in marketing provides you with comprehensive orientation toward the marketing process, from marketing research through implementation and control.
Key Topics
- Customer value and satisfaction in driving competitive advantage
- Market research and consumer behavior
- Segmentation, target market selection, positioning, the marketing mix, and branding
- Integrated marketing communications
- Marketing strategy, implementation, and control
Key Takeaways
- Improve your ability to analyze marketing and assess competitors' strategies
- Understand the major components of and learn how to develop a marketing plan
- Learn how to position products/services, segment markets, and manage product portfolios
- Understand the role of marketing in an organization and how it relates to other departments
- Analyze your organization's market position from the customer's perspective of value and quality
Courses
- SBNM 5520 Management and Marketing of Services
- SBNM 5610 Marketing Analysis and Consumer Behavior
- SBNM 5611 Advanced Marketing Management
- SBNM 5630 Integrated Marketing Communications
- SBNM 5650 Internet and Electronic Marketing