Nonprofit Marketing

The SBNM's certificate programs are designed for professionals who wish to sharpen their skills and knowledge in a specific content area in a short, cost-effective manner.

Certificate programs may be completed in 6-12 months, and all certificate courses may be applied to any of the SBNM's graduate degrees. Students pursue certificate programs for a variety of reasons, including:

• to acquire more advanced knowledge and update existing skills
• to augment their SBNM degree with an area of specialization
• to facilitate a career transition to a new field

Certificate in Nonprofit Marketing

Many nonprofit organizations suffer from inappropriate or inadequate marketing strategies that are often due to a lack of knowledge about how to utilize marketing fundamentals in a cost effective way. The certificate in nonprofit marketing provides you with a comprehensive overview of the marketing process and skills needed to increase the effectiveness of marketing techniques in your organization.

The certificate may be completed entirely face-to-face, or with a combination of online and face-to-face courses.  

Key Topics

• The role of marketing in a mission-based organization
• Marketing research and client/donor behavior 
• Segmentation and target-market selection
• Differentiated position and brand identity in the nonprofit context
• The role of product/service development, price, and promotion in delivering client value
• Development of cost-effective integrated marketing communications

Key Takeaways

• Learn basic principles of effective marketing for your organization, from market research to program implementation
• Acquire new skills that will enable you to prepare an effective marketing plan 
• Learn to to develop and deliver powerful messages that create desired responses
• Discover how to indentify, evaluate, and respond to environmental and competitive pressures affecting marketing performance

Courses

• SBNM 5520 Management and Marketing of Services
• SBNM 5630 Integrated Marketing Communications
• SBNM 5650 Internet and Electronic Marketing 
• SBNM 5680 Nonprofit Marketing Analysis and Consumer Behavior
• SBNM 5681 Advanced Nonprofit Marketing Management