Marketing Management
The SBNM's certificate programs are designed for professionals who wish to sharpen their skills and knowledge in a specific content area in a short, cost-effective manner.
Certificate programs may be completed in 6 to 12 months, and all certificate courses may be applied to any of the SBNM's graduate degrees. Students pursue certificate programs for a variety of reasons, including:
- to acquire more advanced knowledge and update existing skills
- to augment their SBNM degree with an area of specialization
- to facilitate a career transition to a new field
Certificate in Marketing Management
Global advances in technology combined with increasingly competitive markets are dramatically shaping the practice of marketing, requiring that professionals possess advanced skills and a strong understanding of marketing strategy and tactics. The certificate in marketing provides you with comprehensive orientation toward the marketing process, from marketing research through implementation and control.
Key Topics
- Customer value and satisfaction in driving competitive advantage
- Market research and consumer behavior
- Segmentation, target market selection, positioning, the marketing mix, and branding
- Integrated marketing communications
- Marketing strategy, implementation, and control
Key Takeaways
- Improve your ability to analyze marketing and assess competitors' strategies
- Understand the major components of and learn how to develop a marketing plan
- Learn how to position products/services, segment markets, and manage product portfolios
- Understand the role of marketing in an organization and how it relates to other departments
- Analyze your organization's market position from the customer's perspective of value and quality
Courses
- SBNM 5520 Management and Marketing of Services
- SBNM 5610 Marketing Analysis and Consumer Behavior
- SBNM 5611 Advanced Marketing Management
- SBNM 5630 Integrated Marketing Communications
- SBNM 5650 Internet and Electronic Marketing
Gainful Employment Information
North Park University is required to provide detailed information about the gainful employment of our students who enroll in School of Business and Nonprofit Management certificate programs. These disclosures will assist students in making informed enrollment decisions with regards to the possible employment opportunities that accompany each of the certificate programs.