Nonprofit Marketing Management
The SBNM's certificate programs are designed for professionals who wish to sharpen their skills and knowledge in a specific content area in a short, cost-effective manner.
Certificate programs may be completed in 6 to 12 months, and all certificate courses may be applied to any of the SBNM's graduate degrees. Students pursue certificate programs for a variety of reasons, including:
- to acquire more advanced knowledge and update existing skills
- to augment their SBNM degree with an area of specialization
- to facilitate a career transition to a new field
Certificate in Nonprofit Marketing Management
Many nonprofit organizations suffer from inappropriate or inadequate marketing strategies that are often due to a lack of knowledge about how to utilize marketing fundamentals in a cost effective way. The certificate in nonprofit marketing provides you with a comprehensive overview of the marketing process and skills needed to increase the effectiveness of marketing techniques in your organization.
The certificate may be completed entirely face-to-face, or with a combination of online and face-to-face courses.
Key Topics
- The role of marketing in a mission-based organization
- Marketing research and client/donor behavior
- Segmentation and target-market selection
- Differentiated position and brand identity in the nonprofit context
- The role of product/service development, price, and promotion in delivering client value
- Development of cost-effective integrated marketing communications
Key Takeaways
- Learn basic principles of effective marketing for your organization, from market research to program implementation
- Acquire new skills that will enable you to prepare an effective marketing plan
- Learn to to develop and deliver powerful messages that create desired responses
- Discover how to indentify, evaluate, and respond to environmental and competitive pressures affecting marketing performance
Courses
- SBNM 5520 Management and Marketing of Services
- SBNM 5630 Integrated Marketing Communications
- SBNM 5650 Internet and Electronic Marketing
- SBNM 5680 Nonprofit Marketing Analysis and Consumer Behavior
- SBNM 5681 Advanced Nonprofit Marketing Management
Gainful Employment Information
North Park University is required to provide detailed information about the gainful employment of our students who enroll in School of Business and Nonprofit Management certificate programs. These disclosures will assist students in making informed enrollment decisions with regards to the possible employment opportunities that accompany each of the certificate programs.