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Advertising: What Can I Do With This Degree?

Account Management

  • Sales
  • Development
  • Marketing
  • Administration

Employers

  • Advertising agencies
  • Corporate advertising departments
  • Specialty advertising firms
  • Consulting firms
  • Marketing firms
  • Self employed/Freelance

Information & Strategies

  • Gain sales experience.
  • Work in sales at campus newspaper or radio station.
  • Develop organizational and communication skills.
  • Learn to think strategically

Creative Services

  • Art
  • Copywriting
  • Print production
  • Publishing
  • Technical Writing

Employers

  • Advertising agencies
  • Consulting firms
  • Internet sites
  • Publishers, including trade books, paperback, educational materials; technical, scientific, and medical

Information & Strategies

  • Gain sales experience.
  • Work in sales at campus newspaper or radio station.
  • Develop organizational and communication skills.
  • Learn to think strategically

Media

  • Advertising sales
  • Planning/Buying
  • Public relations/Promotion
  • Research
  • Design, art, and production
  • Direct Marketing: advertise directly to the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax.

Employers

  • Advertising agencies
  • Business corporations
  • Publishers
  • Television
  • Radio
  • Newspapers
  • Magazines
  • Government agencies
  • Internet marketers

Information & Strategies

  • Secure internships.
  • Get practical experience through part-time or summer positions.
  • Develop creativity and learn to take initiative.
  • Join campus or local newspaper or radio advertising staff.
  • Create a portfolio

Research

  • Statistics
  • Focus group moderation
  • Interviewing
  • Project management
  • Supervision

Employers

  • Advertising firms
  • Corporate advertising departments
  • Specialty advertising firms
  • Research laboratories
  • Consulting firms

Information & Strategies

  • A master's degree of PhD may be required for advanced statistical analysis.
  • Need experience with statistics, data interpretation, and writing.
  • Complete a co-op program or internship at a market research firm.
  • It is critical to be computer literate and somewhat mathematically adept since research tends to involve "number crunching."

Sales

  • Advertising sales
  • Industrial sales
  • Consumer product sales
  • Financial services sales
  • Services sales
  • Retail sales

Employers

  • Television sole practitioners
  • Radio
  • Newspapers
  • Magazines
  • Internet marketers
  • Manufacturers
  • Consumer product companies
  • Pharmaceutical companies
  • Banks and other financial institutions
  • Service providers
  • Department stores and other retail establishments

Information & Strategies

  • Obtain sales and marketing experience in specific area of interest.
  • Develop excellent communication skills and high energy level.
  • Demonstrate curiosity, confidence, assertiveness, outgoing personality, tact, and diplomacy.
  • Proven leadership ability is desirable.
  • Develop a strong commitment to customer satisfaction.

Public Relations

  • Special events
  • Media relations
  • Risk and crisis communication
  • Health communication
  • Fundraising

Employers

  • Public relation firms
  • Corporate in-house public relations departments
  • Trade associations
  • Government agencies
  • Colleges and universities
  • Nonprofit organizations
  • Labor unions
  • Hospitals

Information & Strategies

  • Get practical experience, even if unpaid.
  • Perfect public speaking ability.
  • Demonstrate enthusiasm, interpersonal skills, persuasion, teamwork, integrity, good judgement, and intelligence.
  • Develop creativity and initiative.
  • Secure internships, even if unpaid.

General Information

  • For advertising management positions, courses should include marketing, consumer behavior, and market research.
  • Promoting experienced staff fills most advertising positions. Be willing to start in an entry-level position in order to get your foot in the door.
  • Be willing to relocate to larger markets such as New York, Chicago, or Los Angeles for more job opportunities.
  • Obtain experience through a summer job, part-time job, or internship.
  • Save work along the course of your studies and employment to be used for a portfolio. It is better to have too much to choose from instead of too little.
  • You may need additional areas of expertise for newspaper or television, such as printing and photography.
  • Overall, individuals in the advertising area need to be excellent communicators, good listeners, team players, professional, hard working, creative, flexible, and enthusiastic.
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Next Steps

Learn about North Park's advertising program.

Student in class