Building the Case for Support

We are rescheduling this workshop for a date in the Spring. New date to be announced shortly.

Doug Diefenbach, Vice President of Campaign Strategy and Communications, Advocate Charitable Foundation

You understand what you raise money for. You understand the basics of donor motivation. But to break through and bridge the two, you have to convey your fundraising objectives in terms that will be valued by your donors—that is, in terms of their own personal values and experiences, interests, and hopes. People don't support organizations or projects; they give to achieve higher objectives that they value. Clarifying that connection is the job of your case statement. The result is a document that not only underpins all your communications—from annual reports to videos to Tweets—but which can actually influence programmatic and attitudinal change across your organization.

Ranging from the strategic to the highly practical, this workshop in "case craft" is appropriate for development professionals, executive directors, board members—or anyone facing the challenge of representing your organization to its constituents. Using discussion, "tales from the front," and hands-on laboratory experiences, you will begin to craft a new case for your institution, pinpointing your organization's unique philanthropic appeal and packaging its fundraising objectives not as dry projects, but as expressions of institutional values that resonate with donor interests. Discover and practice the rational, stepwise process for dissecting your organization and breaking down its programs to the underlying values they represent—values your donors will recognize readily and support
generously.

Cost

Regular price: $150
Donors Forum Member/United Way Partner: $120
Current NPU Student: $75
All discounts will be verified before registration is complete.

Registration

To register and pay online, please visit this registration link.

To pay by check, please complete this form and mail it in with your check.

Location

North Park University
Brorson Lounge in Old Main-Building 11 on this map
3225 W Foster Ave
Chicago IL 60625 (directions)