University Launches Latest Ad Campaign
Campaign reflects a North Park educational experience
CHICAGO, IL (January 9, 2009) – From the CTA El, to buses, bus shelters, and bridge bulletins, North Park University’s 2009 advertising campaign aims to cultivate name recognition for the University in various parts of the city.
Launched in January, the campaign features three new messages that underscore the outcomes of the North Park educational experience and reflect the distinctively Christian, intentionally urban, and purposefully multicultural values of its learning community: “Learn to Lead,” “Listen to Engage,” and “Live to Serve.”
It is in many ways a continuation of last year’s series, which also featured three messages: “Campus to Community,” “Knowledge to Wisdom,” and “Word to Deed.” These focused specifically on North Park’s community involvement and diverse urban identity, its distinct Christian education, and the character of the individuals who share in North Park’s mission—developing students who live “Lives of Significance and Service.”
Andy Meyer, a 2006 alumnus, has said the University’s recent advertising efforts “accurately describe my North Park experience,” and present the University in a way that is both “faithful to its history” and “marketable to a wider audience.” North Park continues to invite feedback from the campus and the public, which may be submitted online at the campaign page of the University’s Web site.
“Publicity is one of many ways that we engage the public and participate in the dynamic urban community we live in,” explains North Park Director of External Relations Lilian Samaan. “Authentic advertising comes from the reality of our mission being lived by our students, faculty and staff."