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North Park Receives Advertising Award

Do Justice Ad Campaign

“Do Justice” campaign stands out in nation’s largest higher education advertising competition

CHICAGO, IL (May 13, 2009) ­– North Park University ’s “Do Justice” print advertising campaign recently received a bronze award in the 24th Annual Admissions Advertising Awards—the largest educational advertising competition in the country.

The competition is sponsored by the Higher Education Marketing Report (formerly the Admissions Marketing Report), and this year drew more than 2,000 entries from more than 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries. Sixteen schools were recognized by the judges as “Best of Show” winners. Gold and silver awards were also presented to about 450 schools.

Based on the Bible verse Micah 6:8 (“ . . . what does the Lord require of you but to do justice, love kindness, and walk humbly with your God?”) North Park’s campaign consists of a series of three ads that highlight the University’s Christian, urban, and multicultural identity, but also issue a challenge to prospective students. The message of each ad is not what makes the University itself great, but how a North Park education empowers students to do something great—namely, to serve a broken world.

“This award helped us recognize the places we can go as a creative team here at North Park University,” says Director of External Relations Lilian Samaan. “It is rewarding to know that in an age where advertising messages are endless, ‘Do Justice’ stands out—boldly.”

The advertising award is the first for North Park but Samaan expects that it won’t be the last. She notes that while a number of campaigns from competitors were created by advertising agencies, the “Do Justice” campaign was conceived, designed, and executed in-house by North Park’s External Relations office.

Judges for the Admissions Advertising Awards consisted of a national panel of admissions’ marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report.

The nation’s leading marketing publication for higher education for the last 25 years, the Higher Education Marketing Report is read monthly by thousands of admissions marketers at colleges and universities throughout the country.