North Park Honored with Two Advertising Awards
CHICAGO, IL (April 5, 2010) — North Park University was recently honored with a silver award for its Wall Calendar Series, along with a merit award for its Outdoor Advertising Campaign, in the 25th Annual Admissions Educational Advertising Awards—the largest educational advertising competition in the country.
Featuring photographic portraits of faculty and staff members in the 2010 calendar, and students in 2009, along with quotations reflecting their perspectives on service within the university and beyond, the calendar series supports the university tagline established in 2008—Lives of Significance & Service.
The competition is sponsored by the Higher Education Marketing Report (formerly the Admissions Marketing Report), and this year drew more than 2,000 entries from more than 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries. Judges represented a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report.
Under the leadership of Director Lilian Samaan, who has extensive experience in brand management and marketing, and nonprofit and corporate advertising, the dynamic team in the Office of External Relations is attracting positive attention for its brand development, marketing, and other strategic communications that promote and support the image and public awareness of North Park University.
North Park began an extensive brand development in 2008, signaled by the launch of its Chicago-based outdoor advertising campaign. From the subway, to buses, bus shelters, and bridge bulletins, the strategically placed advertisements were designed to increase name recognition in various parts of the city.
Of the recent honors, Samaan says, “We are thankful and honored to have received this award as a team. We are where we are today because of the sharp vision, wise leadership, and generous support of our President and members of his senior administrative team.”
Last year, the University’s “Do Justice” print campaign won a bronze award in the same competition. This campaign featured a series of three ads highlighting the University’s Christian, urban, and multicultural identity, and issuing a challenge to prospective students to serve a world in need of repair.
While a number of campaigns from competitors were created by advertising agencies, both the Wall Calendar Series and the “Do Justice” ad campaign were conceived, designed, and executed in-house by North Park’s team of web design, graphic design, public relations, advertising, and writing professionals in the Office of External Relations. Samaan says, “We celebrate this success with the team in the Office of Development and Alumni Relations, and our Alumni and friends of the University, to whom the Calendar was presented this year.”