Direct Mail Marketing For Nonprofits
& USPS Postal Requirements
Join us for a free morning workshop where you will discover the Five Keys to Successful Direct
Mail Marketing for nonprofit organizations. Attendees will learn how to properly design mail pieces
to get the most impact at the least postage, trends in mailpiece effectiveness (particularly personalization),
and new postal requirements and developments to improve mailpiece deliverability.
This training will help participants create effective fundraising appeals and campaign performance
measurements, as well as give ideas of how to present the effectiveness of your campaigns to your
board of directors. This class is ideal for executive directors, development staff, volunteers, and
other nonprofit administrators.
When? December 4, 2008, 9 a.m. – 11 a.m.
Where? North Park University campus
(Room location to be sent via email confirmation of registration)
Cost? FREE
Sign up! To RSVP your spot to this free workshop, please contact Tracey Starkovich
at tstarkovich@northpark.edu or 773-244-5799. You must RSVP in order to get the confirmation
that tells you where on campus the event is being held.
Speakers: Rick Schildgen & Larry Urewicz, CL Graphics, Inc.
Rick Schildgen became a partner in CL Graphics, Inc. in 1981, after first teaching graphic arts at both the
high school and junior college level. His primary responsibilities include business management, strategic planning,
sales and estimating.
Rick's accomplishments include: Board Member-National Association for Printing Leadership, Past-President
of Crystal Lake Chamber of Commerce, Past-President of the Printers Guild, Outstanding Young
Alumni-Illinois State University, Member of Management Plus Society-NAPL, Past-President of the
Graphic Arts Teachers Association, and is designated as a Certified Financial Management Executive
(CFME) by NAPL. You can reach Rick at ricks@clgraphics.com or by calling 815.455.0900 x14.
Rick's area of customer specialty is working with non-profit organizations developing marketing materials
and fund-raising programs. Among his clients are: Barrington Youth Services, Big Brothers and Big Sisters
of McHenry County, Child and Adolescent Bipolar Foundation, Chicago Youth Centers, Family Alliance,
Family Health Partnership Clinic, Family Services, First Congregational Church (United Church of Christ)
of Crystal Lake, Guild for the Blind, Hospice of Northeastern Illinois, H.O.M.E., McHenry County
Conservation District, National MS Society, Pioneer Center, and Turning Point.