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Business 3610: Marketing Research and Consumer Behavior
Below are examples of reference titles located on the first floor.
| REF HA203 .S66 |
Sourcebook of Zip Code Demographics |
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| REF HD2769.U6 |
The Nonprofit Almanac
Charts current trends in the nonprofit sector. |
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| REF HF5415.33 .U6 |
SRDS: The Lifestyle Market Analyst
Lists income, education, hobbies, etc. of population by region. |
Online Catalog
Use the online catalog to search for books and other materials in our library. Click here for instructions.
If the Brandel Library doesn't have the books that you want, search I-Share to see which other libraries might have them. Make sure that when you request these books, you use your library borrower ID. This is the long number in very small writing close to the bar code.
TIP: Our materials are arranged by the Library of Congress system. Call numbers begin with letters. Many of the books about marketing are located HF section. Reference books are on the first floor. The books that you can check out are on the west side of the second floor.
To find articles and reports online, go to the library website and select Databases/Articles on the left. Databases are available on & off-campus.
CollegeSource Online contains college catalogs and profiles online.
Chronicle of Philanthropy provides news on the nonprofit sector.
Business Source Complete is a business database containing full-text journals, as well as company, industry, country, and other reports.
Web Resources
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Research