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Nonprofit Marketing Management

Many nonprofit organizations lack the knowledge of how to utilize successful marketing fundamentals in a cost-effective way to further their mission activities. The certificate in nonprofit marketing management provides a comprehensive overview of the marketing process and the skills needed to increase the effectiveness of marketing techniques in your organization.

In the certificate program, you will study the role of marketing in a mission-based organization, segmentation and target market selection, and differentiated position or brand identity for nonprofits. Upon completion of the certificate, you’ll understand the basic principles of effective marketing for your organization, from market research to program implementation. You’ll acquire the skills to prepare an effective marketing plan for your organization and execute cost-effective, integrated marketing communications, including the use of digital media.

Through a course schedule that can be completed entirely face-to-face or through both in-person and online classes, the program’s flexibility and affordability will allow you to complete your certificate in as little as 12 months, giving you a valuable credential to add to your resume as you advance your career. All certificate courses can also be applied toward a degree, such as a master of nonprofit administration or master of management.

A leader in nonprofit education, North Park University’s School of Business and Nonprofit Management offers small class sizes and respected professional faculty who are dedicated to helping you achieve your educational and professional goals. You’ll learn alongside peers who are also committed to the nonprofit sector as you build your experience as a successful, ethical leader in your organization.

Courses

The certificate requirements listed below are for students who begin their program during the 2015–2016 academic year (August 2015 and later). Some of these courses will be new as of August 2015, and their course descriptions are not yet available in the catalog.

Please review the full academic catalog for the year you enrolled at North Park for official requirements for completing your certificate. The catalog, a School of Business and Nonprofit Management advisor, and our course schedules can assist you in planning your course sequence to complete your program.

  • SBNM 5620 Brand Management and Product Innovation
  • SBNM 5630 Integrated Marketing Communications
  • SNBM 5650 Digital Marketing
  • SBNM 5680 Nonprofit Marketing Analysis and Consumer Behavior
  • SBNM 5681 Advanced Nonprofit Marketing Management

Gainful Employment Information

North Park University is required to provide detailed information about the gainful employment of our students who enroll in School of Business and Nonprofit Management certificate programs. These disclosures will assist students in making informed enrollment decisions with regards to the possible employment opportunities that accompany each of the certificate programs.

Professor Chris Hubbard with students
Academic Advising and Planning
Catherine Marsh working with SBNM graduate students.Make sure you're on-track with your program by accessing course planning sheets, current class schedules, and other advising and planning resources.