University Marketing and Communications
The goal of University Marketing and Communications is to enhance the reputation, image, and public awareness of North Park University. The office oversees brand development, marketing, and other strategic communications that promote and support the University’s enrollment, development, and constituent relations efforts.
To serve that purpose, the office has created guidelines to help North Park consistently communicate its brand specifically in print and electronic communications. The 2008 Style Guide includes a color palette, suggested typography, and the University Logo with its new tagline—Lives of Significance and Service. It also outlines some of the services University Marketing and Communications offers—writing, editing, advertising, graphic design, web design, and public relations—to help other departments across the University take full advantage of the new style guide and maintain these guidelines.
We aim to continue fulfilling that goal while increasing public awareness and positive perceptions of North Park University in its unique identity among institutions of higher education. We hope you will help us focus on this task.