Aerial view of North Park University campus with Chicago skyline.

University Marketing and Communications

Welcome to our social media guidelines page. Here you can learn how to collaborate with us to share posts and the rules of NPU social.

Stop, Collaborate, and Listen!

While we definitely want to help spread the word about events, accomplishments, and interesting things happening in and around the brand of North Park University, there is a process.

*Note: Campus events are generally not going to be posted on any of the main social media accounts. Use the campus events calendar AND reach out to @npustudentlife on Instagram

Is It Newsworthy?

Make sure what you’re asking to be covered or posted is newsworthy. Our official NPU social media accounts carry the entire brand voice, which includes the look and feel.

Photos, Videos, Paid-Ads:

Photos: If you want us to post something, it cannot have any text overlays, cropping, or graininess. That also means graphics are not permitted to be posted on any of the official NPU social media accounts. ALL photos must be professional quality and follow our brand guideline look and feel. For examples, review our official Instagram account. If you would like photos taken at your event or for a story idea, have your department budget ready and all accompanying information needed. Submit a request in Jira at least 3 weeks in advance. Event postings are rarely approved or posted. If you would like something posted about an upcoming event, 3 weeks need to be provided and any photos or video or copy must meet the above requirements. Expect copy to be edited by the social media manager. Submit requests via JIRA.

Videos: Creative video content is usually a plus. If you are wanting a video of any kind, please make sure it’s newsworthy before submitting a request in Jira. Have a simple but detailed idea of what you are wanting to be captured and why it would benefit the overall university brand. Be sure to prepare a budget for the video project, as video production is extremely costly. If it is for an event, you must let us know a month and a half in advance. Allow 2-6 months for completion depending on the scale of the video project.

Paid Social Media Ads: As you know, the number of social media users is in the billions. If you’re wanting to have a paid-ad run through our main social media accounts, follow the process below.

  1. Identify the event or program you are wanting to promote.
  2. Have a budget of $200 or more.
  3. Submit a Jira ticket at least one month in advance and allow for one month of full completion for the ad to run. Include the name, all copy and links needed, and the date and time if applicable. Only one ad per month can be submitted.

Follow Us on Social Media:

Social Media Policy and Guidelines

Students have the opportunity to develop friendships, discover talents, and explore the world through many of these popular online channels. For faculty and staff, online channels allow thoughtful, purposeful engagement. For these reasons, North Park is committed to utilizing social media alongside traditional classwork as we all learn and grow together.

While North Park University encourages the use of social media, all users should remember that social media tools are a powerful form of communication that can have a significant impact on organizational, professional, and individual reputations. Lines between personal and professional content, and between public and private content, are often blurred. Whether participating on behalf of the University, a University-related group, or personally, all users must follow the same behavioral standards online as they would in face-to-face or one-on-one interactions. Remember that the internet is not anonymous, nor does it forget.

Guidelines for Use

A. Take Responsibility and Be Transparent

  1. You are responsible for anything you post online. Reflect and use sound judgment before posting. Check your spelling and grammar.
  2. Practice academic integrity. Never post content that invites academic dishonesty. Remember both the enabler and the student taking advantage of the material are equally guilty. Do not plagiarize—give proper attribution.
  3. Practice personal integrity. Do not make or endorse reckless or malicious false statements. Never misrepresent or conceal your identity. Anonymous communications are unethical and have no credibility.
  4. If writing in your personal capacity about University matters, make clear that the views you express are your own, not necessarily those of the University.

B. Respect Your Audience and Your Colleagues

  1. Abide by the ethical, moral, and professional standards of North Park University as outlined in the Student Handbook, Employee Handbook, and Manual of Academic Personnel Policies. In particular, this includes the Policy Against Discrimination, Harassment, Sexual Misconduct, Relationship Violence, and Retaliation.
  2. Do not express, communicate, or link to libelous, defamatory, harassing, or pornographic content, even by way of example or illustration.
  3. Never make statements or post photos or videos that directly or indirectly threaten harm (whether through violence, economic intimidation, exclusion, or other means) to an individual, group, or the University.
  4. Do not promote illegal conduct such as sexual violence, vandalism, underage drinking, or involvement with controlled substances.
  5. Except for legitimate academic or business purposes, members of the community should be mindful of their position of power over others and should avoid personal social media relationships with those individuals.

C. Respect the Property of Others

  1. Respect intellectual property rights. Do not distribute copyrighted materials without the permission of the copyright owner. Do not use trademarks or logos without the owner’s permission. Adhere to the user agreements (terms and policies) for each social media site.
  2. When using North Park University-owned computers or the campus network to access social media sites, comply with all Acceptable Use policies.

D. Respect Confidentiality

  1. Respect personal boundaries and individual privacy rights. Public disclosure of private facts may cause serious emotional or psychological injury.
  2. Do not post sensitive personally identifying information (such as social security numbers, student identification numbers, addresses, or birthdates). Such information may enable identity theft.
  3. Do not post any information about another person that is protected from disclosure by law or professional standards (such as medical information or student education records). Check with your program or department to determine whether it has a specific social media usage protocol to ensure compliance with professional and privacy requirements of particular fields or governing/accreditation bodies.

E. Respect the University’s Interests

    1. Do not post anything that interferes with your work, the University’s educational mission, or the welcoming and diverse environment the University promotes as a Christian, city-centered, and intercultural institution.
    2. If you find negative posts by a third party about the University, its faculty, staff, or students that you believe need a response by the University, contact the Office of Marketing and Communications.
    3. Compliance with non-profit status: As a 501(c)(3) organization, North Park University is “absolutely prohibited from directly or indirectly participating in, or intervening in, any political campaign on behalf of (or in opposition to) any candidate for elective public office” (see: To safeguard the university’s non-profit status, this prohibition applies to the university’s social media accounts. While promoting particular candidates is improper, nonpartisan efforts to encourage members of the North Park community to vote are acceptable, as long as specific candidates or political stances are not part of the message.

F. Be Wary

  1. People who communicate with you online may not be who they claim to be. They may have an improper motive or seek information to which they are not entitled.
  2. Posted information is often repeated and linked to other sources—anything you post may go viral, including your off-hand comments.

Unacceptable Posts Will Be Removed

Actions that are unacceptable in other settings are also unacceptable on University social media channels. Posts or interactions that violate our community standards and policies will be removed at the discretion of the University. These include, but are not limited to, the following:

  • Harassment in any form.
  • Failure to respect the rights of others, such as the right to privacy.
  • Forgery or other misrepresentation of one’s identity.
  • Distribution of copyrighted materials without the permission of the copyright owner.
  • Posts containing personal attacks, profanity, nudity, hate speech, illegal material, or that otherwise violate the Social Media Guidelines.
  • Advertising/soliciting for non-University-sponsored products, programs, and events.
  • Spam

North Park-sponsored online forums should be used for discussion of general interests and issues relating to North Park, not specific individuals and situations.

The University cannot immediately review every comment posted on a North Park sponsored page. Opinions expressed are not necessarily those of the University and the University does not guarantee the accuracy of these posts.

Requests that content be removed from University social media channels, as well as comments about content, should be addressed to North Park University’s Office of Marketing and Communications.

Complaints and Reporting Violations

If you feel that you have been harassed or victimized by another individual’s social media use, please report it by following the complaint procedures outlined in the University’s Policy against Discrimination, Harassment, and Retaliation. If the individual you have a complaint against is another member of the North Park community, the University will take all the appropriate steps as outlined in the applicable University policy.

Most social media channels offer a method for reporting offensive or harassing posts. For North Park-sponsored sites, contact the University Marketing and Communications Office at

Students may also find it helpful to seek the support and advice of their Resident Director, the University’s Digital Content Specialist, another trusted North Park University staff member, or the Dean of Students. Faculty and staff may contact Human Resources.

If you become aware of other violations of this Policy, please report the violation to the University Marketing and Communications Office at

Posting on Behalf of the University

Only administration-designated employees are permitted to post on behalf of the University. If you receive an external request for comment “by the University” or an inquiry requiring a response on behalf of the University, you should direct the request or inquiry to the Office of Marketing and Communications.

Social Media Takeover Guidelines

The primary purpose of social media takeovers is to showcase what life is like as a student at North Park University — from classes to clubs and activities to just hanging out with friends. You have been personally selected to use North Park’s social media accounts and to represent the University for up to 24 hours publicly. So have some fun!

During this time, you are encouraged to highlight your unique personality in a respectful and responsible way and to let the University’s followers get to know you and North Park a little bit better.

Here are some things we would love for you to share:

  • Classes and academic projects
  • Your student organizations
  • Life in Chicago
  • Campus events
  • Your job/internship
  • Hobbies outside of school
  • Volunteer work and service projects

However, because you are representing North Park University, you are to keep the University’s reputation in mind as you post at all times.

Here are some things we need you to stay away from sharing:

  • Profanity
  • Drug or alcohol use
  • Personal attacks
  • Pictures or videos containing nudity or other sexual content
  • Personal information about individuals without their permission
  • Commercial promotions
  • Opinions regarding politics or University policies

Non-Interference with Applicable Laws

This Policy is not intended to restrict or interfere with the legal rights of any student or employee, including, but not limited to, any and all rights under the National Labor Relations Act, Title VI, Title VII, Title IX, or other equal opportunity laws, or any whistleblower protection law.

Questions about This Policy

Please contact the Director of Human Resources if you have any questions about this policy.