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October 23 @ 9:00 am - 12:00 pm

Axelson Center Workshop: “Digging Deeper into Digital Marketing for Mission Impact”

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Today, most nonprofits have at least some sort of social media presence, but very few are using social media to its fullest potential. In this interactive workshop, you’ll learn what social media can (and cannot) accomplish for your organization and how to use it for maximum mission impact. We’ll discuss:

What most nonprofits do wrong on social (and how to avoid it)
How to build a social media strategy and calendar that aligns with your nonprofit’s strategic and marketing/communications plans
Your target social media audience and what they’re looking for from you
How to determine which social media platforms to spend your time on and how to vary your strategy for each one
Finding your brand’s voice
What to measure in regard to social media and how to tie that measurement to your mission

Register here: https://axelson.z2systems.com/event.jsp?event=3292&

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