This fall, North Park launched a new digital marketing major to address a growing demand in the workplace.
Students who graduate with a degree in digital marketing find jobs as content managers, social media managers, digital strategists, or SEO specialists.
Professors who have real world experience share the most current trends to help students “learn to think like a digital marketing professional,” says Lori Scrementi, dean of the School of Professional Studies.
Also, beginning in fall 2018, students can choose a major in location intelligence, a field with wide-ranging applications in today’s high-tech job market.
The emerging field, which combines aspects of natural and technical sciences, along with business principles and the latest in spatial technology, prepares students for many careers, including cybersecurity, urban planning, and financial services.
“Location intelligence has applications to almost any discipline and is one of the most cutting-edge fields today,” says Scrementi, adding that both paid internships and full-time jobs in this field are plentiful but unclaimed because there are not enough qualified candidates for the jobs.