Snapchat: North Park’s New Spectacle
North Park University is expanding its social media presence and capabilities with the use of Snapchat Spectacles. Since the launch of North Park’s Snapchat a little over a year ago, the platform has consistently gathered the University’s fastest-growing social media following. Excited to connect with current students and the students of tomorrow, North Park has recently added Snapchat Spectacles to its arsenal. These “snap specs” are sunglasses with cameras and sensors built directly into the frame.
How it works
An LED light indicator prominently displays when the wearer is taking the 10-second videos which are recorded at the touch of a button. The Spectacles are connected via a smartphone, and the videos recorded are then uploaded to North Park’s Snapchat Story. Snapchat has over 173 million active global daily users, and the Spectacles will help North Park utilize Snapchat on the go. This wearable technology gives us an innovative way to reach hundreds of prospective and current students already using Snapchat on a daily basis.
What to Expect
The Spectacles have already been in use over Homecoming weekend where we captured footage of alumni and current students participating in the day’s events and on the field at North Park’s Holmgren Athletic Complex. Student ambassadors will also wear the Spectacles during select campus tours, an excellent way for prospective students to engage in tours that they might not be able to attend. The opportunities are endless, and soon you may see “spec snaps” showcasing students, University events, or new programs like Catalyst 606__.