Marketing
Concentration in Business (BS)
Marketing at North Park
Prepare for a dynamic career in brand management, market research, sales, or customer relations in private companies or nonprofits. Learn to analyze consumer behavior and apply insights to sales and promotions. Strategic marketers are in demand across industries, including retail, services, banking, market research, and charities.
Request Information
"*" indicates required fields
Featured course
BSE 3670 – Introduction to Interactive Marketing
This course provides an introduction to principles, techniques and tools related to interactive marketing in the for-profit and nonprofit environments. Emphasis is placed on search engine marketing and optimization, social media marketing, email marketing, mobile marketing, and customer relationship management (CRM). Students will learn how to utilize data and technology to create a long-standing relationship with customers.
Through North Park’s internship program, I tackled social media and digital campaigns at Endeavor Health. My classroom experiences gave me the confidence and skills to embrace challenges and execute effective strategies.
—Emily Gonzalez BS ’24
Contact
School of Business and Nonprofit Management
5043 N. Spaulding Ave.
Chicago, IL 60625
(773) 244-6270
sbnm@northpark.edu