BADM 3600 – Digital and Social Media Marketing
This course will provide a survey of digital marketing tools and how they advance or hinder effective marketing goals. Students will engage in a detailed analysis of the various strategies used in digital marketing and assess their effectiveness in reaching the goals. Analysis will be from the vantage point of the marketer and the consumer. Students will become familiar with the common vernacular and critical considerations needed for analyzing and applying digital marketing approaches during these analyses. The course encourages students to think like digital marketing professionals and to provide experiences with industry-relevant digital and social media marketing tools.

• Complete your degree fully online.
• Seven-week online classes allow most students to finish their bachelor’s degree in two years.
• School of Professional Studies students pay a discounted $630 per credit hour. Many are eligible for financial aid and scholarships, including a 20% discount for many Chicago city and community college graduates.
• Credit for Prior Learning allows you to earn credit for life experiences, training, certification, or licensure, bringing you one step closer to completing your degree.