Advertising
Major (BA, BS)
Advertising at North Park
Prepare for a career in the advertising industry through an interdisciplinary approach that includes business, media, communications, and graphic design courses. Learn how to think critically about culture, communication, and market dynamics. Gain insights from experienced professors who will mentor you on your path.
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Featured course
BSE 3624 – Integrated Marketing Communication Execution
Advanced study of the creative advertising process, both theoretical and practical. The development of creative strategies for products and services, demonstration of copy platforms, review of various execution approaches, and instruction in writing skills needed for the development of headlines, subhead, body copy, and scripts. Advertisements, including rough layouts and storyboards, are crafted. Students develop and prepare creative portfolios in preparation for entering the creative areas of the advertising industry.
Degree options
The bachelor of arts (BA) and bachelor of science (BS) options for the advertising major provide an interactive understanding of how the art, business, and communications disciplines work together in the industry. Some key differences are:
- The BS lets you choose electives focusing on creative production, account management, market research, and consumer behavior.
- Internships are required for the BS and recommended for the BA.
Contact
School of Business and Nonprofit Management
5043 N. Spaulding Ave.
Chicago, IL 60625
(773) 244-6270
sbnm@northpark.edu