Why Study Advertising?
Successful advertising understands the needs and wants of consumers—and then responds creatively. Learn how to think critically about culture and communication while also taking into account the nuances of business and the marketplace. A degree in advertising will prepare you for a broad range of careers in agencies, marketing departments in private and nonprofit organizations, media companies, public relations firms, retailers, sports teams, and more.
Dr. Kristina Kaufman
Dr. Kaufman encourages students to engage in collaboration, internships, job showing, and volunteering to build the professional and person they will become. “I want my students to be inspired to pursue something that excites them – to believe that they are supported, and with faith and determination they can supersede great challenges and find gratifying success,” she says.
Choose from bachelor of arts (BA) or bachelor of science (BS) options in advertising. Both degrees will give you an interactive understanding of how the art, business, and communications disciplines work together in this industry. With a BS degree, you can choose elective options to focus on creative production, account management, or market research and consumer behavior.
An undergraduate degree in advertising will introduce you to the most important topics for a successful career. Courses include:
- Public Relations and Corporate Communication
- Marketing Research and Consumer Behavior
- Integrated Marketing Communication Strategy
- Media and Society
- Digital Illustration Lab
Beyond the Classroom
Students can join the Business Club and Nonprofit Leadership Club to participate and connect with other students, provide events and activities to the campus community, visit local businesses and organizations, attend seminars and conferences, and join on- and off-campus community service projects. Put your learning to work outside the classroom.
Required for the BS degree option—and highly recommended for the BA—an advertising internship in a professional setting will give you valuable experience and networking opportunities. North Park interns have worked at agencies and organizations in the private and nonprofit sectors. Our Career Development and Internship Office will help match you with the best internship for your advertising career goals.