Shot of the tan walls of the Johnson center looking over the green campus and the copula of the Seminary building on the horizon.


Concentration in Business (BS)

Why Study Marketing?

Get ready for a fast-paced career in brand management, market research, customer relations, or sales with private companies or nonprofit organizations. You will learn to research and evaluate consumer behavior and apply that knowledge to product or service sales and promotion. Every industry requires well-trained, strategic marketers; excel in a job with retail corporations, personal or business service companies, banks, market research firms, charitable organizations, or more.

Faculty Spotlight:
Brian Vollmert

In the classroom, Professor Vollmert aims to “correctly rebrand” the profession of marketing to North Park students. Contrary to popular belief, marketing offers a variety of career types for people of differing skill sets and passions.

More About Professor Vollmert

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Marketing Courses

  • Foundations of Marketing
  • Marketing Research and Consumer Behavior
  • Integrated Marketing Communication
  • Marketing Channels and Supply Chain Management
  • International Marketing
  • Management and Marketing of Services
  • Marketing internship