Marketing

Why Study Marketing?

Get ready for a fast-paced career in brand management, market research, customer relations, or sales with private companies or nonprofit organizations. You will learn to research and evaluate consumer behavior and apply that knowledge to product or service sales and promotion. Every industry requires well-trained, strategic marketers; excel in a job with retail corporations, personal or business service companies, banks, market research firms, charitable organizations, or more.

Requirements

60 hours of major coursework
300-hour internship
46 general education credits
120 total credits for graduation
Full program requirements

Faculty Spotlight:
Brian Vollmert

In the classroom, Professor Vollmert aims to “correctly rebrand” the profession of marketing to North Park students. Contrary to popular belief, marketing offers a variety of career types for people of differing skill sets and passions.

More About Professor Vollmert

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Marketing Courses

  • Foundations of Marketing
  • Marketing Research and Consumer Behavior
  • Integrated Marketing Communication
  • Marketing Channels and Supply Chain Management
  • International Marketing
  • Management and Marketing of Services
  • Marketing internship