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Program Requirements

Students completing the requirements for a bachelor of arts (BA) or bachelor of science (BS) degree in advertising will be prepared to enter the business and nonprofit advertising and communications world as ethical leaders, able to work well with diverse groups of people, and able to communicate effectively in professional settings.

Major Requirements (BA)

Course descriptions for all BSE courses are available at the bottom of this page.

Prerequisites and supporting courses (10 semester hours):

  • Business and Professional Ethics (PHIL 2530)
  • Introduction to Psychology (PSYC 1000)
  • Introductory Statistics (STAT 1490)

38 semester hours (sh) of major courses:

  • Required communications courses (8 sh) — COMM 1910, 2150
  • Required art courses (6 sh) — ART 1030, 2080, 2081
  • Required business courses (24 sh) — BSE 2211, 2540, 2610, 3510, 3610, 3620, 3624

Major Requirements (BS)

Course descriptions for all BSE courses are available at the bottom of this page.

Prerequisites and supporting courses (10 semester hours):

  • Business and Professional Ethics (PHIL 2530)
  • Introduction to Psychology (PSYC 1000)
  • Introductory Statistics (STAT 1490)

62 semester hours (sh) of major courses, plus internship credit:

  • Required communications courses (12 sh) — COMM 1910, 2150, 3540
  • Required art courses (10 sh) — ART 1030, 2080, 2081, 3081, 3082
  • Required business courses (24 sh) — BSE 2211, 2540, 2610, 3510, 3610, 3620, 3624, 4970
  • Elective Courses (12 sh) — Choose from ART 1040, 2010, 2017, 2018, 2060, 2100, 3100, 3060; COMM 2155, 2175, 2355, 3355 Required internship (1–4 sh) — BSE 4970

Notes:

  • An overall GPA of 2.50 or higher and a grade of “C–” or better in BSE 2610 are required for admittance to the advertising major.
  • BA students are strongly encouraged to complete an internship (BSE 4790, 1-4 sh)

Course Descriptions

Click on the links below for course descriptions of all business and economics courses. You should also review course descriptions for art and communications requirements.

For a complete list of all North Park's programs and course offerings, review the academic catalog.

BSE 2110 – Financial Accounting
A study of generally accepted accounting principles and techniques for measurement and reporting of financial information in a balance sheet, income statement and statement of cash flows. It includes an introduction to analysis and interpretation of financial data for decision-making purposes. Optional Co-requisite: BSE 2211.

BSE 2120 – Managerial Accounting
A study of managerial accounting concepts relevant to decision-making. Topics include cost accounting systems, the nature of costs, standard costs, and budgeting.

BSE 2211 – Principles of Macroeconomics
An introduction to basic economic concepts and models. An aggregate and analytical view of economic analysis focusing on national income, employment, the price level, and economic growth. The theory of income determination, fiscal policy, monetary policy, and the international economy. Current issues and policies in macroeconomics including studies on labor force and job structure. Historical review and development of economic doctrines. Co-requisite: BSE 2110.

BSE 2212 – Principles of Microeconomics
Development of the fundamental analytical tools of microeconomics analysis. Presentation of the concepts of the market, consumer behavior and the behavior of the firm. The theory of production and cost, market structures, and distribution theory. Current issues and policies related to exchange and resource allocation, decisions on choice and income distribution in markets. Historical perspectives on income distribution, and industry structure.

BSE 2310 – Foundations of Finance
An introduction to finance. The study includes a discussion of basic concepts, including accounting statements, security markets, interest rates, taxes, risk analysis, time value of money, and the basics of security valuation. It includes how financial managers can help maximize their firm's values by improving decisions in such areas as capital budgeting, choice of capital structure, and working capital management.

BSE 2510 – Operations Management and Information Technology
This course uses the scientific method to find and solve problems in the operations of a for-profit or nonprofit organization. Mathematical models are used to measure and analyze problems dealing with efficiency. Topics include: 1) statistics 2) forecasting 3) linear programming 4) project management and 5) quality. This quantitative course helps the student to become an agent for change within our society's global or local organizations.

BSE 2520 – Business Law
The legal process surrounding civil dispute resolution, including intentional torts, negligence, and ethical standards. Introduction to contracts, mutual assent, contractual capacity, and Uniform Commercial Code. Will also focus on the relationship of principal and agent; duties, rights, and liabilities of partnerships; the nature, formation, and powers of corporations.

BSE 2540 – Business Communication
This course emphasizes the importance of communicating in the workplace. Emphasis will be placed on multiple modes of communication; written, oral, non-verbal, and other visual modes. The processes of imparting and receiving information will be explored. Business writing, personal interviewing, resume writing, the use of visual aids, and professional presentation methods are practiced. Ethical behavior in communications is examined.

BSE 2610 – Foundations of Marketing
An introduction to the marketing function in private and public organizations, designed to provide students with an overview of marketing concepts, tools, and methods of analysis. The course takes a practical, managerial approach to managing the marketing process. Steps in the marketing process, including market research, segmentation, targeting, positioning, the four P's (product, place, price, promotion) are explored, along with concepts of customer value and satisfaction, competitive analysis, brand strategy, consumer behavior, advertising, and the impact of the internet on marketing strategy and implementation. Concurrent enrollment in BSE 2211 is an option.

BSE 2810 – Introduction to Sports Management
This course introduces and discusses the meaning of sport management in terms of its scope, principles, issues and future trends. In addition, the course examines the job responsibilities and competencies required of sport managers in a variety of sports or sports-related organizations in a hope to have the student become acquainted with the role of sport administrators as well as the career opportunities within the industry. Finally, the course provides the student with an overview of the different issues sports managers will be faced with such as: consumer behavior, public relations, budgeting, facility and event management. Prerequisite: BSE 2211; may take concurrently.

BSE 3110 – Intermediate Accounting I
Application of accounting theory and concepts to financial accounting. Focuses on the conceptual framework underlying financial accounting, measurement and recognition of assets and liabilities.

BSE 3120 – Intermediate Accounting II
A continuation of the application of accounting theory to financial accounting. Topics include the complexities involved in revenue recognition, including accounting for leases, income taxes, pensions and accounting changes and errors.

BSE 3130 – International Accounting
Description of differences in national financial reporting regimes in various developed and emerging economies and the current state of international accounting standards. Topics will include accounting problems related to multi-national business such as foreign currency translation. Course is offered every other year.

BSE 3150 – Individual Tax Accounting
A study of the political, economic and social influences on federal income tax legislation. The course covers decisions related to individual taxation, including income, deductions, property transactions and employee tax issues.

BSE 3160 – Auditing
A study of generally accepted auditing standards, audit procedures, internal control procedures, professional ethics, auditors' legal responsibility, working papers, and report writing. Course is offered every other year.

BSE 3170 – Advanced Accounting Topics
A study of special accounting topics including consolidations and mergers, governmental and nonprofit accounting. Course is offered every other year.

BSE 3210 – Intermediate Microeconomics
Intermediate microeconomics focusing on resource allocation and price determination in markets. Analyzes consumers and business firms as decision-making units. Emphasis on mathematical methods including calculus and optimization techniques. Applications of contemporary economic analysis related to business decisions.

BSE 3220 – Intermediate Macroeconomics
The analysis of the aggregate economy. Presentation of national income accounting and the theory of income determination. Macroeconomics model building using IS and LM, theories of investment, growth, and the international economy. Economic fluctuations, monetary theory and policy, and fiscal policy. Mathematical applications and analysis of current data. Application and analysis for business decision-making.

BSE 3250 – Development of Economic Thought
Presents the development of economic analysis. Relates economic conditions and the role of economic thought in historical context. Evaluates schools of economic thought, Mercantilism, Physiocracy, Classicism, and Keynesianism. Primary sources are used to present significant writers, such as Adam Smith, David Ricardo, J.S. Mill, and J.M. Keynes. Current writers and topics of debate including unemployment, labor markets, inflation, income, and economic growth are analyzed. A service learning project is included which provides the basis for application of economic concepts to solving contemporary problems. This project also provides the opportunity for research and data collection.

BSE 3310 – Investments and Portfolio Management
This course is about investing in securities. It is aimed at providing a comprehensive introduction to the areas of investments and portfolio management. It approaches investing as a rational decision-making process in which the investor attempts to select a package or portfolio of securities that meets a predetermined set of goals. These investor goals are expressed in terms of return and the degree of uncertainty about the return or risk. More return is desirable; more risk is undesirable.

BSE 3330 – International Finance
In this course we are concerned with financial management in an international setting. We are living in a highly globalized and integrated world economy. American consumers routinely purchase from foreign companies. People from around the world, in turn, purchase American-made products. In the financial markets, there have been developments that allow for integration. This allows investors to diversify their portfolios internationally. This global shift is in marked contrast to twenty years ago. The students of today must understand international finance to compete in the marketplace.

BSE 3350 – Advanced Finance
This course covers advanced topics necessary for corporate financial management. Topics will include capital budgeting, capital structure decisions, initial public and follow-on equity offerings, dividend payout policy, corporate governance structure, and mergers and acquisitions. Students will calculate firm valuations using multiple approaches. Skill development will include the construction of pro-forma excel models to be used in strategic decision-making.

BSE 3510 – Public Relations & Corporate Communication
This course covers public relations and corporate communications strategies. Topics include agency management, crisis strategies, personnel strategies, branding, and ethics. Analysis and writing of print, electronic and oral messages to achieve organizational objectives i.e., writing backgrounders, boiler plates, fact sheets, press releases, speeches, newsletters, brochures, feature stories, annual reports and into bytes.

BSE 3520 – Principles of Management and Leadership
The roles of change leadership, managing people and strategic thinking are examined from the perspective of Whole Systems Theory. Particular attention is paid to issues of gender and cultural diversity, the ethics of power and political influence, the use of teams as an organizational unit, the necessity of excellence in staffing, and the appropriate posture toward employment termination. Students must be of Junior or Senior status.

BSE 3530 – Small Business Management and Entrepreneurship
Application of management concepts and techniques to the small firm. Special attention will be given to the particular nature, opportunities, needs, and problems of small manufacturing, wholesale, retail, and service firms. Topics include comparison of similarities, differences, and relations between small and large firms; the role/skills of the entrepreneur, the impact of small firms on the economy; intrapreneurship in larger firms, evaluation of business ideas and target markets; issues and methods of starting a small firm; risk and venture management for small firms, and venture financing. The course culminates with the oral and written presentation of a business plan for a new or existing small business. Students must be of Junior or Senior status.

BSE 3610 – Marketing Research and Consumer Behavior
An introduction to marketing research strategies and consumer behavior models. Students identify consumer needs and desires. Qualitative research techniques: research design, sampling, statistical analysis, focus group interviews, demographic analysis, sensory and perpetual analysis, attitude analysis, and psychographics are investigated.

BSE 3620 – Integrated Marketing Communication Strategy
An analysis of marketing communication with an emphasis on business communication. Marketing decisions concerning message design, target markets, and media audiences. Evaluation of media vehicles, perceptual, social, cultural, and technological determinants of message and writing form, style, and content.

BSE 3624 – Integrated Marketing Communication Execution
Advanced study of the creative advertising process, both theoretical and practical. The development of creative strategies for products and services, demonstration of copy platforms, review of various execution approaches, and instruction in writing skills needed for the development of headlines, subhead, body copy and scripts. Advertisements, including rough layouts and storyboards, are crafted. Students develop and prepare creative portfolios in preparation for entering the creative areas of the advertising industry.

BSE 3630 – Marketing Channels and Supply Chain Management
An analysis of marketing channels as systems of interrelated and interdependent organizations engaged in marketing goods and services to industrial, institutional, or household consumers. Behavioral dimensions of channel relations such as communication procedures, roles of channel members, and conflicts within the distribution network are discussed. Construction of effective and efficient distribution networks of manufacturers, wholesalers, retailers, transportation, and Internet based firms are emphasized. In particular, this course focuses on retail management and Internet marketing management.

BSE 3640 – Brand Management and New Product Development
Students develop and evaluate a marketing plan for a product or service. Identifying markets, estimating demand, determining budgets, and evaluating the effectiveness of programs are emphasized. Creating product concepts; managing products through the product life cycle; understanding portfolio analysis; developing policies for pricing, advertising, sales marketing channels, and customer relations are discussed.

BSE 3650 – International Marketing
Challenges facing companies that enter and operate in foreign markets. International marketing objectives, strategies, and policies are investigated, with an emphasis on foreign market selection. Corporate adaptation of products, distribution channels, and communications to fit each foreign market is addressed.

BSE 3830 – Sports Finance and Operations
This course is designed to inform and educate the student on issues within finance, accounting and risk management applied to managers of sports organizations. Included are forms of ownership, taxation, financial analysis, fund-raising, licensing and current legal issues.

BSE 3840 – Sports Marketing and Sales
This course focuses on the strategic role of marketing programs and sales techniques in generating sports business revenue. Through application of specific marketing tools and frameworks, students will gain skills necessary to: identify revenue-generating opportunities, develop criteria to compare and analyze alternatives and lastly, make strategically sound business decision in the sports business context.

BSE 3910 – Topics in Business and Nonprofit Management
An intensive investigation of a selected topic in business, economics or nonprofit management. Extensive reading and research expected. Seminar format.

BSE 3920 – Advanced Topics in Business
This is a topics course allowing the School of Business to grant undergraduate credit for selected graduate courses taken through SBNM.

BSE 4520 – Strategic Management
This is the capstone course of the undergraduate business curriculum. As such it will synthesize the various disciplines of management and address the overall determination of strategic direction for the business organization. The student will begin by investigating the basics of human behavior in organizations and apply this theory to the organizational decision making process. Emphasis will be on the five steps of strategic management; mission determination, environmental analysis, organizational analysis, strategy selection and organizational implementation. Students will have an opportunity to participate in a computer simulation of a business organization, which requires them to synthesize the various disciplines they have studied throughout their undergraduate curriculum.

BSE 4910 – Independent Study in Business and Economics

BSE 4970 – Internship in Business and Economics
The Internship Program provides an opportunity for students to gain hands-on experience and to explore career options in their chosen field. The student earns a minimum of 1 semester hour for their internships. A maximum of 8 semester hours may apply toward graduation. The internship program is open to any North Park student who has completed at least one full year of study at North Park, has third- or fourth-year status and has a minimum GPA of 2.5 in their major. In addition, the student must apply and be accepted by a faculty sponsor and the Internship Committee. The faculty sponsor will monitor the student's progress throughout the internship, including meeting periodically with the student and maintaining contact with the site supervisor. During the course of the internship, interns must fulfill certain requirements. Interns will keep a daily journal of their activities throughout the internship. The faculty sponsor and the site supervisor may, at their discretion, assign certain reading materials to the intern. In addition, the faculty sponsor may assign a final paper. Finally, the intern must work for a minimum of 15 hours per week for one semester. Tuition is charged at the same rate as for other courses, based on the number of semester hours the student is requesting. Grading for all internships is Pass/Fail.

BSE 4971 – Documented Work Experience

Program requirements