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Marketing concentration in the School of Business and Economics
Why Study Marketing?

Get ready for a fast-paced career in brand management, market research, customer relations, or sales with private companies or nonprofit organizations. You will learn to research and evaluate consumer behavior and apply that knowledge to product or service sales and promotion. Every industry requires well-trained, strategic marketers; excel in a job with retail corporations, personal or business service companies, banks, market research firms, charitable organizations, or more.

Why Choose North Park

Why North Park?

The School of Business and Nonprofit Management will prepare you as a marketing professional grounded in ethics and with an understanding of our diverse and global world. You’ll benefit from networking opportunities in Chicago’s vibrant business world, as well as small class sizes with professors who will become your mentors. We continue to develop the curriculum to be relevant to marketing trends and innovations and to help you develop your capacities for problem solving and quick thinking as you work toward a career in the public or private sectors.

Meet the Faculty

Professor Crendalyn McMath Fitzgerald works closely with advertising students on their academic and professional development, preparing them for success in the business world.

Learn more about Professor Fitzgerald and the business faculty.

Crendalyn Fitzgerald, School of Business and Economics professor
Careers In Marketing
  • Brand manager
  • Director of sales for industrial or consumer products, financial services, advertising
  • Customer relations specialist
  • Social media manager
  • Director of marketing
  • Research analyst
Marketing Courses
  • Foundations of Marketing
  • Marketing Research and Consumer Behavior
  • Integrated Marketing Communication
  • Marketing Channels and Supply Chain Management
  • International Marketing
  • Management and Marketing of Services
  • Marketing internship

Learn more about the courses and requirements for this degree.