Marketing Management

Successful marketers understand strategy, tactics, and how to make decisions utilizing the continuing technological advancements available to their business and organizations. This certificate provides a comprehensive grounding in the modern marketing process, from research to implementation and management.

You’ll study market research and consumer behavior; segmentation and target market selection, positioning, and branding; and integrated marketing communications. Upon completion of the certificate, you’ll be ready to analyze your organization’s market position and develop a complete marketing plan to advance your mission, service, or product.

Through a course schedule that can be completed with options for both in-person and online classes, the program’s flexibility and affordability will allow you to complete your certificate in as little as 12 months, giving you a valuable credential to add to your resume as you advance your career. All certificate courses can also be applied toward a degree, such as an MBA or MNA.

With small class sizes and respected professional faculty who will help you achieve your goals, our certificate programs are one of the options that the School of Business and Nonprofit Management offers to students committed to becoming successful, ethical business leaders.


The certificate requirements listed below are for students who begin their program during the 2015–2016 academic year (August 2015 and later). Some of these courses will be new as of August 2015, and their course descriptions are not yet available in the catalog.

Please review the full academic catalog for the year you enrolled at North Park for official requirements for completing your certificate. The catalog, a School of Business and Nonprofit Management advisor, and our course schedules can assist you in planning your course sequence to complete your program.

  • SBNM 5620 Brand Management and Product Innovation
  • SBNM 5610 Marketing Analysis and Consumer Behavior
  • SBNM 5611 Advanced Marketing Management
  • SBNM 5630 Integrated Marketing Communications
  • SBNM 5650 Digital Marketing

Gainful Employment Information

North Park University is required to provide detailed information about the gainful employment of our students who enroll in School of Business and Nonprofit Management certificate programs. These disclosures will assist students in making informed enrollment decisions with regards to the possible employment opportunities that accompany each of the certificate programs.

Michele Wayte
Academic Advising and Planning
Catherine Marsh working with SBNM graduate students.Make sure you're on-track with your program by accessing course planning sheets, current class schedules, and other advising and planning resources.