Several students gathered in brightly colored computer lab. Male student directs computer mouse while female student watches monitor.

Digital Marketing (BA)

Launch Your Career in a Growing Field

Are you interested in leading the digital revolution as a social media manager, digital strategist, or SEO specialist—all while earning your undergraduate degree?

Organizations are actively recruiting to fill their talent shortages—providing graduates with plentiful job prospects and a fulfilling career.

Preparing for the Next Step in Your Career

We understand the importance of supporting and encouraging our students throughout their educational journey. Our experienced faculty and staff are committed to guiding you every step of the way, providing the resources and assistance you need to succeed.

Faculty Spotlight: Trevor James

“I try not to just teach the material but make it applicable for the students. That way they are able to use what they learned in the classroom the next day at work or in their daily lives.”

more about professor James

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Flexible Options to Earn your Degree

North Park is one of the first Universities in Illinois to offer a major in digital marketing. Pioneered by business faculty, our curriculum equips students to meet technological advancements in digital and social media. A flexible and supportive environment prepares students for a successful transition from classroom to workforce.

Jobs in Digital Marketing

  • Digital Marketing Manager
  • SEO Specialist/Inbound Marketer
  • Pay Per Click (PPC) Specialist
  • Content Marketing Manager
  • User Experience (UX) Designers & Developers
  • CRM manager
  • Mobile Marketer
  • E-Marketing Associate
  • Digital Media Assistant
  • Digital Content Developer
  • Marketing or Business Manager

Hands-on Curriculum Spearheaded by Business Faculty

Students experience hands-on application of digital strategies, online marketing, web analytics, and social media network marketing. They learn to think like a digital marketing professional with industry-relevant assignments which enhance technical, creative, and business skills.

In-demand Skills

Students acquire highly applicable skills, tools, and competencies, which improve their skill set and keep them current in business. Graduates will be able to:

  • Create and discover digital content, social media, mobile and network marketing.
  • Analyze and assess digital marketing using marketing and web analytics, SEO, and PPC.
  • Strategize and develop complete digital marketing strategic plans and social media assessment reports.
  • Recognize ethical and moral issues and embody integrity.